Originally Published on November 10, 2011.

Last Saturday, Nov. 5, was International Bank Transfer Day in Chatham, on the Isle of Manhattan and throughout the world, at least according to the label. On or by that day people were urged to take their money out of big banks and establish accounts at the tens of thousands of credit unions and community banks spread across our nation. And in the four-week period preceding transfer day, some 650,000 Americans had done just that, a rate 1,400 percent greater than usual for switching accounts.

The day conceived by Los Angeles art gallery owner Kristen Christian as a Facebook event had many parents and catalysts, including the Occupy Wall Street movement, but only two causes — the enormous greed and chutzpah of the biggest American banks.

The last straw for many depositors who have or plan to take their money out of the megabanks was the $5 monthly fee that Bank of America, the nation’s second largest, announced it would begin charging most depositors for using B of A debit cards to make purchases at stores. J.P. Morgan Chase, America’s largest bank, and every one of the 10 biggest were implementing similar fees for use of their debit cards. Jamie Dimon, the CEO of Chase, had smugly and condescendingly blamed the new fees on Congress saying “If you’re a restaurant and you can’t charge for the soda, you’re going to charge more for the burger.” Dimon’s scapegoat was the Dodd-Frank Wall Street Reform and Consumer Protection Act and more specifically its so-called “Durbin Amendment.” Under the authority of that law, on Oct. 1, the Federal Reserve reduced the fees banks charge stores for processing debit card transactions. But as fully explained in The Weekender’s Oct. 6 New York Times op-ed titled “Debit Card Fees Are Robbery,” the reduced rate that stores are charged for debit card transactions is still much higher than a competitive rate. The mandated reduction comes after nearly three decades in which banks, led by Visa and MasterCard, illegally deceived and forced stores into paying extortionately high debit card fees ultimately passed on to American consumers.

In 1996, an antitrust lawsuit on behalf of the nation’s stores challenged this longstanding and illegal bank practice and in 2003, resulted in a $3.4 billion cash settlement to stores and a lowering of the debit fees in an amount that the court valued at upward of $87 billion over a 10-year period. The per debit card transaction rate dropped from roughly 63 cents to 42 cents. But that reduced rate was still much too high, since banks save several dollars each time a debit card is used to replace a paper check for payment.

Acting under their Durbin Amendment powers, the Fed initially decided to lower the fees to a range of 9-12 cents, but after massive bank lobbying, it revised the lowered fees to a range of 21-24 cents per debit transaction, effective Oct. 1. At that rate each debit transaction is still extravagantly profitable for a bank and if big banks were truly competing, the hefty margin would set off a healthy competition among banks to further reduce debit fees to both stores and depositors until prices dropped to a lower but still profitable level. That’s how competition works. But America’s big banks have operated like a cartel for decades in the market for consumer payment systems, mostly under the leadership of Bank of America, a.k.a. Bank Americard, later renamed Visa. So rather than compete, the big banks’ response to Durbin was virtually uniform: To charge new fees for depositors accessing their own money in a manner already highly profitable for the banks.

Editorials and op-eds like mine, a call by Congress for an antitrust investigation and the consumer revolt all ensued. By Nov. 1, the 10 biggest banks had all abandoned their plans for new debit fees, with B of A petulantly bringing up the rear (see “In Retreat Bank of America Cancels Debit Card Fee, New York Times, Nov. 1).

Graceless and tone deaf as usual, the big banks planted articles insinuating that they were glad to get rid of what ultimately may amount to millions of transferred accounts because they sneered that those accounts were owned by low-rollers who didn’t have much money in their banks anyhow. An earlier spate of bank-planted stories predicted that people wouldn’t transfer their accounts because of all the new “sticky” features that banks had added to their checking accounts (see “Online Banking Keeps Customers On Hook for Fees,”NY Times, Oct. 15).

The real lesson from this unprecedented, swift and successful consumer revolt is that it should not stop with just one victory. To paraphrase Rhymin’ Simon, there must be 49 more ways to spank your big banker and starting with the behemoth prominent in both of The Weekender’s communities (my day job is in the old Bank of America tower).

B of A is no doubt figuring out new ways to recoup the reduced fees mandated by the Fed under Durbin. It is also planning to lay off 30,000 American workers (more than 10 percent of its workforce) after a quarter in which Bank of America reported a $6.2 billion profit and raised the total annual compensation of its CEO, Brian Moynihan, from $6 million to more than $10 million. Brian presumably is being rewarded for all his good work, including the massive downsizing as the nation struggles to create jobs, the debit fee and his stewardship of Merrill Lynch and Countrywide Financial, two of the biggest culprits in the 2008 worldwide financial collapse. Those two entities were acquired by Brian’s predecessor, Kenneth Lewis, a fact I must report in fairness, a commodity that has had little currency at Bank of America in recent history. There are lessons here also for the occupiers down on Wall Street and encampments throughout the nation. A subsequent The Weekender will discuss what the occupiers can learn from the revolt against big banks.